“Service is our business,

Printing is our product”


What are pressure sensitive Labels? 

A pressure sensitive label is a material which has an adhesive on the back. When pressure is applied it will adhere to most most surfaces.

What determines the price of a custom printed label?

  • The price of a custom label is driven very much by quantity, number of colors on the label as well as the material you select. The higher the quantity of labels you purchase, the better the price the label.
  • The set-up time for a job is the same regardless of how many labels are ordered; therefore, this is a fixed cost and will not change. Ordering more labels is much more cost effective because it spreads the set up cost over a larger number of labels.
  • The number of colors on a label also affects the price. More colors mean additional plate cost. 
  • Materials is the final factor. Film and paperwork stock vary in price. Your end use will determine the best material.

What is considered typical delivery for a custom printed label?

Turnaround time is dependent on several factors:

  • Quantity of the run
  • Complexity or special requirements (such as special materials, inks, dies, etc.)

Please contact us if you have a special need. We will accommodate you even with a partial shipment necessary.

How can i be assured my labels will stick properly to my surface?

You can request sample material to test on the surface(s) to be labeled, or to check the automatic labeling process. Temperature extremes, moisture and surface texture are all things that can affect label adhesion. If you are unsure of the materials, send us a sample of your product and we will test several materials and recommend the appropriate adhesive as well as proper face stock.

What are "overs" or "unders"?

In the label industry- as in most of printing- the actual quantity of product delivered may vary + or - 10% from the quantity ordered because extras are produced to provide for what may need to be culled out in the quality review process. You are then billed for the actual quantity shipped.

What are printing plates?

Plates are used to transfer the ink to the surface to be printed. Each color requires a separate printing plate. Plates remain in files for future orders.

What is a die?

A die is used for cutting the shape of the label out of the material. The material is shipped to us in the large rolls. The ink, uv or laminate is added to the label material before it is die-cut. A die to the material is like a cookie cutter to dough. There is no charge to use one of our existing dies.

What is a die tooling charge?

If you need special label shape that is unique to your product, we can have a die manufactured for that shape. The tooling charge is the cost for the die.

How do i get a barcode for my product?

Barcodes are issued and controlled by the GS1 US (formerly the Uniform Product Code Council). You can contact them at (937) 435-3870 or http://www.gs1us.org and for a fee they will issue your company a set of number which can be used for your product barcode. We will then use this number to produce barcode artwork for your label.

To Order Call:


Hoffman Printing, Inc.      2307 East Glendale Avenue      Appleton, WI 54911

Phone: 920-996-9537      Toll Free: 877-996-9537      Email: hoffmanprinting@tds.net      Fax: 920-996-9539